Choosing Your Bridal Makeup Artist and Tips to Help Avoid the Bad Ones

We've ALL heard at least one horror story. The tale of a poor, unsuspecting Bride who hired a nightmare of a makeup artist or hair stylist for their wedding. You know, the one with the nasty brushes who gave the Maid of Honor pink eye, or worse yet... DIDN'T SHOW UP AT ALL.

Dun. Dun. DUUUUUUN!!!!

                        ^^^ She doesn't follow my blog... Obvs . 

                       ^^^ She doesn't follow my blog... Obvs

Oh yes, this happens. I've personally been called to step in and help because of a no-show. It's unfathomable, but an unfortunate reality of this industry. So, how do we avoid said disasters? Here are a few tips...

Signs She/He is a PRO

  • They have a functional website that displays their BEST work in an easy to navigate way.  

You may wonder what a website has to do with makeup, but it's not so much about the site as it is their professionalism and artistic eye. An artist's website (or social media pages) is a representation of their business mindset and aesthetic. If someone can't tell what is visually appealing to their audience in a presentation of their work, why would you trust them to control the aesthetics of your face on the biggest day of your life?

  • Their brushes, facility and personal appearance are clean and put together.

Now, don't get me wrong... when I was working full-time running my business, had two kids under the age of 4 and my studio was in my home, there were days that clients came by early while I was still putting toys away. Had they all judged me by my level of hotmessness back then, it would've been hit or miss. (I cannot confirm, nor deny there may have been one time I forgot to put on a bra.) I digress... One thing my studio and my materials always were was clean and welcoming. This really boils down to cleanliness of the working conditions and the presentation of the artist's materials. If at any point you feel concerned about an artist's hygiene practices, you should probably just part ways then.

  • They aren't the cheapest.

Contrary to popular belief, being a truly GREAT professional makeup artist, or hair stylist, doesn't come cheap. It takes time, training, continuing education, and the best products the industry has to offer. Newer artists are more likely to work for cheaper, but that newness comes with its own set of risks. If you want the best, you have to be willing to pay for it. If someone says they will do your Bridal Airbrush for $35, don't come crying when you end up looking like Snooki from season 1, ya dig? 

  • They have LOTS of CURRENT good reviews!

Notice I put current in caps, because it's important! Some people start out great, but end up letting their business falter. Some even sell their business to another artist who isn't quite as committed. Do your research! Check multiple sites like, WeddingWire, Yelp, and even Facebook. It's also a good idea to ask your friends, bridal party members, vendors and wedding planner for any personal reviews or experience they may have had with that artist. Always use your best judgement, and remember that even the best of us can have an off day. 

Signs You Probably Need to RUN:

  • Your Artist is not responsive or very communicative via email, text, or phone.

For this bullet point, I respectfully ask that ALL brides take a moment of silence to reflect on their own personal level of Bridezilla. Are you sending multiple emails/texts a day? Are your expectations reasonable? Are they taking a couple days to respond because it's peak wedding season and your wedding isn't for, I don't know... another 6 months? :) It's important to take stock of your personal behavior prior to firing your artist over this one. That said, any freelance artist knows that being communicative is key to running a successful business. Weddings especially are emotionally charged, so making a Bride feel iced out is in very poor taste and often indicative of their dedication to you and your wedding day.


  • Their booking process isn't clear and they don't have a well-written contract.

Your wedding day is not the time to play it fast and loose with details or legally binding contractual obligations. If an artist doesn't put EVERYTHING in writing, it leaves both them and you unprotected in the event something goes awry. You wouldn't be able to book a venue with a handshake and a smile, so be weary of any "professional" that doesn't take their own business details and liabilities seriously.

  • They are hard to connect with or seem tense at the time of your trial.

Now this may seem like an odd one, but trust me, it's important. Some personalities JUST. DON'T. CLICK. Your wedding day will be very fast-paced, high-energy, and with a lot of moving parts. You need to find an artist whose style AND personality speaks to you. When you sit down in that artist's chair on the big day, you're likely moments away from getting into your wedding dress. Shit's about to get real. You need someone there who either makes you laugh to forget your nerves, or whose energy calms you. If at the time of the trial you don't get that feeling from your artist, or if they seem easily rattled by any requests or changes you wish to make to their work, my sincere advice is to choose someone else If they are a true professional, they will have felt that dynamic too, and will wish you well in your search.


Thanks for reading. Hope it helps in your planning!


All my love and lipstick,